Calendar
Sends and launches, week by week.
| Week of | Monday | Wednesday | Friday |
|---|---|---|---|
| Oct 5 | Email: rain gear edit | Paid social: First Frost video | Email: members early access |
| Oct 12 | Email: layering guide | — | Email: Trail Days invite |
| Oct 19 | In-store: Trail Days | Email: Trail Days recap | — |
| Oct 26 | Email: last call outerwear | Paid search: gifts | Email: gift guide preview |